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Mother’s Day

Brief: Mood board and conceptualise the upcoming Olivia Burton Seasonal campaign for Mother’s Day. Ideas must include key campaign assets with supporting ecommerce, model and social content to create a 360 campaign. 

Focusing on spring colour palettes and gifting small trinket pieces, this was a key gifting opportunity for Olivia Burton. Assets needed to work across both digital and print including social media and gift guides. Ideas surround a Mother/Daughter relationship with beautiful flat lays and flowers at its core. Styling continues to be on-trend surrounding the product and packaging. 

 
1. Mother's Day Look & Feel.jpg
Mother's Day Campaign 1.jpg
Mother's Day Campaign 3.jpg
Mother's Day Campaign 2.jpg
Mother's Day Model 1.jpg
2. Final Design Concept.jpg
Mother's Day Model 2.jpg
 

Final Instagram Grid | Supporting Social Assets

3. Final Grid Instagram .png
Mother's Day Social Supporting 3.jpeg
Mother's Day Social Supporting 1.jpg
Mother's Day Social Supporting 4.jpeg
Mother's Day Social Supporting 2.jpg